Responsible attorney identity
Whether the advertising makes the responsible California attorney or law firm clear enough for a consumer and reviewer.
About the model
SB37 COA translates legal advertising risk into plain operating deltas.
We help firm owners and marketing leaders see where a public-facing campaign, vendor relationship, AI workflow, or intake system may need more supervision, records, or disclosure review.
Assessment deltas
What the report looks for.
These are the public categories. The assessment does not disclose the internal weighting, thresholds, or escalation formulas used to produce a score.
Required disclosures
Whether spokespersons, dramatizations, joint advertising, locations, and State Bar-facing information are handled plainly.
Claims substantiation
Whether results, awards, specialization, volume, speed, settlement, and success claims appear supportable and non-misleading.
AI and synthetic content
Whether AI-created copy, images, testimonials, avatars, videos, or chat responses could confuse consumers or imply unsupported outcomes.
Vendor supervision
Whether SEO, PPC, lead generation, creative, call center, and content vendors are subject to approval, audit, and takedown obligations.
Intake and chatbot review
Whether intake scripts and automated responses are reviewed before launch, monitored after launch, and archived when changed.
Referral and joint advertising
Whether shared landing pages, referral funnels, and co-branded campaigns clearly allocate responsibility and avoid obscuring accountability.
Records and remediation
Whether the firm can prove review history, version control, monitoring cadence, takedown timing, and corrective action.
Office and State Bar signals
Whether the page gives a usable California location or State Bar-facing address signal instead of leaving consumers guessing.
Settlement and cash language
Whether urgent settlement, quick cash, verdict, and recovery-number language is contextualized and not framed as a promise.
Spokesperson and dramatization clarity
Whether actors, avatars, reenactments, testimonials, and generated media are labeled clearly enough for a consumer.
Takedown and escalation readiness
Whether the firm can quickly remove or correct vendor-created ads, landing pages, scripts, and campaigns when a problem is found.